Use IT to Market a Positive Image of Pakistan

a) Through articles in leading publications like Yahoo, Infoworld, PC World, Washington Post and others, b) through on-line ad campaigns on Yahoo and Google - the most frequented sites c) through taking over a hundred companies to ten international exhibitions in the last year, e) through hosting well-attended, PSEB Customer events in foreign cities with the collaboration of local chambers of commerce and industry, f) through inviting delegations of leading international corporate leaders, g) through maintaining a website which receives over a million hits a month with the majority being from overseas, h) through hosting a highly publicized CEO Forum which attracted international thought leaders and media, g) through undertaking visits to meet foreign associations, governments and corporations.

Read full article